Billboards of Hope

Missing In America Network partners with a third-party advertising company that works with billboard providers across the country. This allows us to purchase digital billboard campaigns at a reduced nonprofit rate and stretch every donated dollar as far as possible.

When planning a campaign, we submit requests for billboard locations in the areas that are most meaningful to the case, such as:

• Last known location
• City where the person went missing
• Areas where credible sightings have occurred
• High-traffic locations recommended by the family or investigators

While we request specific locations whenever possible, billboard availability ultimately depends on advertising inventory. Because of this, we cannot guarantee that every requested location will be available during the campaign.

Digital billboards are different from traditional billboards.

Instead of displaying one advertisement continuously, digital billboards rotate through multiple advertisements. Each advertisement typically appears for approximately 8 seconds before rotating to the next advertiser. This cycle repeats continuously throughout the day.

If you drive past a billboard, it is completely normal if your loved one’s advertisement is not showing at that exact moment. It is still rotating as part of the active campaign.

The number of times an advertisement is displayed varies from one billboard to another based on traffic volume and advertising rotation. Some locations receive significantly more vehicle traffic than others, resulting in greater exposure.

Our goal is always to maximize awareness within the available budget while placing campaigns where they have the greatest potential impact.

Because Missing In America Network is a nonprofit organization, billboard campaigns are funded entirely through donations, sponsorships, and available program funding.

While we would love to provide a billboard campaign for every family we serve, our ability to do so depends on available funding and campaign availability.

If you would like your loved one to be considered for a billboard campaign, please speak with your assigned Awareness Case Manager. They will add your case to our billboard request list, and we will review requests as funding becomes available.

There is no cost to families for this service.

Every donation made to Missing In America Network helps us expand this program and place additional billboard campaigns across the country.

If you would like to help sponsor a billboard for a specific missing person, you can let us know in the comments section of the donation form and we will insure your donation is applied as requested.  If no billboard location is available in the area for that missing person, your donation will be applied to the billboard general fund. 

Together, we can keep missing persons visible and continue generating the awareness that leads to answers.